JANUARY 23, 2017
For the first time, two Al-Futtaim brands have come together in one location and in one store. Plug Ins has opened its latest new store inside Al-Futtaim ACE at Yas Mall, where everything that customers need for their home is now available as a single offering. Following extensive study, the project was designed to provide customers a seamless shopping experience which allows them focus on personal areas of interest and styles.
Sean Connor, Managing Director, Al-Futtaim Electronics said: “We are pleased to announce the much awaited opening of our Plug Ins store within Al-Futtaim ACE. This partnership signifies our vision to bring two Al-Futtaim brands together and represents a great opportunity for each Al-Futtaim brand, and moreover is a complimentary proposition for our customers, who can now enjoy the convenience of many more home products on offer under one roof.
“The co-branding proposition was always thought to be beneficial, and the early signs of trade show that it is a good fit. Riding on back of its success, we can look at opening more joint branded stores which we deem to be mutually beneficial to both brands,” Sean continued.
The e-commerce channel is also promoted through this store, giving customers access to even more extensive offerings online via dedicated terminals, complemented by the on-hand expertise of the Plug Ins sales team.