PAUL MARCIANO AND AL-FUTTAIM CELEBRATE GUESS’ 35 YEAR ANNIVERSARY WITH SPECTACULAR EVENING IN DUBAI, UAE

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FAMCO (Al-Futtaim Auto & Machinery Company), the UAE’s leading heavy vehicle and machinery importer, has launched its new cutting-edge Volvo Trucks range as it reinforces its market-leading position in the Emirates. The new-generation FH, FM and FMX heavy-duty trucks have been redesigned to deliver even higher levels of productivity, class-leading safety features, as well as a more driver-friendly experience with an enhanced driver interface, interior space and overall visibility. These advanced models deliver a stronger return on range, giving users an environmental and financial saving in the process. FAMCO and Volvo Trucks have been partners in the UAE since 1978 and have established a solid relationship that extends far beyond just the initial sales cycle. With the support of the Swedish truck brand, FAMCO has invested in state-of-the-art facilities and software that works with the customer to ensure world-class levels of service, uninterrupted parts availability and, most importantly, reduced downtime for vehicles in the field. “Revealing these new trucks in the presence of members of the Volvo Trucks international team is not only an honour, but also a return to some form of normality for us at FAMCO,” said Ramez Hamdan, Managing Director of FAMCO and Commercial Vehicles. “FAMCO and Volvo Trucks truly are a team working closely together on a daily basis. And that is the secret to the success of these two brands, which then benefits our customers: bringing class-leading products to the market and providing the support and guidance our customers need, regardless of their industry or usage.” “In these challenging times, launching our new FH, FM and FMX models in the UAE has been a real team effort from everyone involved,” said Frank O’Connor, Vice President - Middle East and Turkey, Volvo Trucks International. “With a strong focus on the driver environment, safety and productivity, this new line-up will help us to deliver on our promise to be our customers’ best business partner. We can do this by, by helping them to develop the best drivers - responsible driving behaviour can help reduce emissions and fuel costs, as well as helping reduce the risk of accidents, injury and unplanned downtime, all of which will make them more competitive and profitable.” Volvo Trucks’ flagship model, the new Volvo FH is the next generation of truck designed with the driver in mind. This model features a re-imagined cab, innovative safety features and a driver-focused working environment. A key aim of the new design is to give the driver a more productive, safe and comfortable life on the road. The new generation Volvo FH combines the most successful elements from the previous FH series with smart technologies and a functional, human centric design. The result is an intelligent and sophisticated truck that helps the driver deliver outstanding performance under any conditions. The bold new look of the exterior is characterized by the signature V-shaped headlights, which have now been moved outwards to align with the feature line of the cab doors. The indicators have also been moved to the door, giving the truck both improved aerodynamics and a more confident look. The wiper panel is cleaner and slimmer while a bigger iron mark makes the new Volvo FH easily recognizable even from a distance. Moving inside the cabin is easier than ever with the new slimmer, ergonomically designed I-Shift gear selector. There is also a wide range of customization options with new fabrics and colours. The attention paid to the driver is most obvious in the updated interior working environment. The workspace is centred around a modernized dashboard, which features a fully digital 12-inch high resolution instrument display. The instrument display allows the driver to choose between four different screen views (two as standard), depending on the driving situation and the information they prefer to have displayed. An optional 9-inch side display can provide infotainment, navigation assistance, transport information and camera monitoring. The display, that is easy to reach, allows the driver to interact in numerous ways: with the intuitively positioned buttons on the steering wheel, through voice control, or directly via the touchscreen and display control panel. The all-new FH globetrotter cabin includes re-designed gear selector, spacious storage spaces, three USB slots, a 33 litre refrigerator and other features which help the driver to have a fatigue-free driving experience. To prioritise fuel saving, the trucks come with the Innovative Volvo Torque Assist feature, which help in saving fuel up to 8 per cent in a 100T application, with potential to increase this saving even further. The factory fitted cab park coolers on the FH trucks ensure that the drivers still have an AC supply even when the truck engine is shut down, thus saving customers considerable amount of fuel loss. Further safety features on the Volvo FH include downhill cruise control, which sets a maximum speed to help prevent unwanted acceleration when travelling downhill, and an option of improved Adaptive Cruise Control (ACC) that works at all speeds, even down to zero km/h. The Electronically controlled Brake System (EBS), which is a prerequisite for safety features such as Collision Warning with Emergency Brake and Electronic Stability Control, now comes as standard on the new truck. Volvo Dynamic Steering, with the safety systems Lane Keeping Assist and Stability Assist, is also available as an option. Other features like AGM batteries and Clutch able air compressor help to reduce downtime as well as increase the efficiency of the vehicle. The new Volvo FM is designed to attract drivers with a new cab and better visibility. The new Volvo FM heavy duty truck will be the ultimate workplace on wheels in all segments. The all-new redesigned cab has raised A-pillars that give it up to one extra cubic metre of space and more light. It comes with smart technology that underpins Volvo’s focus on creating the ultimate space for drivers. The exterior of the next generation Volvo FM has a new aerodynamic shape, with distinctive lines on the front and a single sleek character line sweeping the side of the all new cab. In addition, the V-shaped headlamps are positioned for optimal aerodynamics, and the larger brand identity panel and upper front grille with a new mesh pattern give the truck a bold, confident look. The Globetrotter’s new sleeper cab has been upgraded with a raised bed and improved storage possibilities that include a large storage compartment underneath the bed and an upper rear storage with LED panels in the compartment dividers. Additionally there is a 28 litre refrigerator also equipped especially for the UAE market. To move from the seat to the bed is easier than ever with a new slimmer, ergonomically designed I-Shift gear selector. Cab comfort is further enhanced through reinforced insulation that helps keep out cold, heat and noise. The interior is highlighted by a new dashboard offering more storage space, new colours and a modern dynamic display. The cluster includes a 12-inch high-resolution instrument display with a user-friendly interface where the driver can easily see important information and select between different screen views, depending on the driving situation. The instrument display, which comes ready for future updates and connected services, is designed to simplify the driver’s interactions and minimize distractions when accessing critical information To provide an economic advantage for the customer, features like Volvo Torque Assist and clutch able air compressor are equipped to save fuel and AGM batteries are added in place of conventional enhanced flooded batteries, which have excellent cycling ability and cold cranking performance. A tyre pressure monitoring system has also been added, which makes it possible for the driver to supervise the tyre pressure through the instrument display. A correct tyre pressure gives an optimal use of the tyre and leads to increased lifetime and decreased fuel consumption. The all new Volvo FMX offers an entirely new cab, increased payloads and innovative safety features that will improve customer expectation in areas such as sustainability, cost efficiency, safety and productivity. With increased front axle loads of up to 20 tonnes and the option of up to a 38 tonne bogie, the new Volvo FMX is built for the toughest conditions and most demanding assignments. The new Volvo FMX is built on an entirely new cab platform, based on Volvo’s long and successful experience of delivering robust and functional construction trucks. The completely new cab includes a front section with easily replaceable sturdy parts, headlamp protectors and new V-shaped LED headlamps. To make it easy for drivers to enter or exit, new anti-slip footsteps have been designed. The new Volvo FMX comes with increased space in the day cab and storage of up to 800 litres. Drivers also get improved visibility thanks to a lowered door line and new rear view mirrors. The visibility can be improved further by adding a camera as an option on the passenger side which provides a complementary view of the side of the truck. The interior is characterized by a new dashboard with more storage space, new colours and a modern cluster. It includes a dynamic 12-inch high-resolution instrument display with a user-friendly interface allowing the driver to immediately see relevant information and select between four different screen views, depending on the driving situation. The new FMX also comes equipped with a new traction control panel that helps the driver easily and quickly handle potentially dangerous situations, both on and off the road. The driver can gain more traction by engaging the differential locks in an easy way, by turning a knob, viewing the traction status on the instrument display at the same time. A new steering wheel with a neck tilt option offers the driver a more ergonomic driving position. The new Volvo FMX features the heaviest addition to Volvo’s chassis range – a 38-tonne bogie that allows for a Gross Vehicle Weight (GCW) of up to 58 tonnes. For particularly rough applications like mining, the Volvo FMX comes with an optional steel roof hatch with an emergency exit handle that removes the entire hatch. By designing the robust new FMX construction truck to carry more tonnes and maneuver more easily, while keeping the driver safe and comfortable, Volvo Trucks can help increase both productivity and profitability in the construction industry.

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PAUL MARCIANO AND AL-FUTTAIM CELEBRATE GUESS’ 35 YEAR ANNIVERSARY WITH SPECTACULAR EVENING IN DUBAI, UAE

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March 15, 2017

Paul Marciano, GUESS co-founder and Chief Creative Officer, visited Dubai, UAE yesterday to celebrate the 35th anniversary of the iconic denim brand, GUESS, along-side prestigious distributor and partner, Al-Futtaim. The celebrations were held at an exclusive event at the W Hotel, where Paul was joined by Al-Futtaim teams, as well as key fashion industry leaders from the region.

Paul Marciano, GUESS co-founder and Chief Creative Officer, said, “This is a milestone year for us at GUESS, and I am so excited to continue our 35 year anniversary celebrations in Dubai, UAE. The Middle East is a very important and strategic region for us, with more than 60 stores across 9 countries, including all the new strategic initiatives we have put in place. I am very excited about the future developments in this region.”

The glamorous celebration also saw the unveiling of the brand’s latest campaign, featuring GUESS girl, Hailey Baldwin. Directed by Paul Marciano, co-founder and Chief Creative Officer of GUESS, the campaign perfectly reflects GUESS’ all American style and rich denim heritage that has characterized the brand for the past 35 years.

“GUESS is one of the most iconic denim brands, and we are pleased to be long-term partners in the Middle East region,” commented Neil Lowe, General Manager, Al-Futtaim Premium Fashion Division, MENA. “It is an honour to be part of the 35 year anniversary celebrations, and we look forward to seeing the brand reach even more success in the coming years.”

The spectacular event kicked off with a catwalk showcase unveiling GUESS’ Spring-Summer 2017 collection, featuring carefree feminine wear and tropical men’s details. The catwalk brought to life the true essence of the brand, with romantic silhouettes, colourful Caribbean patterns and GUESS’ iconic denim pieces. The GUESS anniversary celebrations continued with an exciting set by DJ Lins and exclusive displays of the new collection pieces, including the limited-edition Originals 1981 anniversary capsule collection, and previews of the GUESS campaign videos.

Founded by the Marciano brothers 35 years ago, GUESS transformed unfashionable denim workwear into a timeless wardrobe essential, thanks to the brand’s innovative and creative outlook on timeless styles. Now, 35 years later, GUESS is seen as a major name in the fashion industry, with an unwavering expertise in bringing to life the latest trends, while still staying true to the brand identity.

-Ends-

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FAMCO (Al-Futtaim Auto & Machinery Company), the UAE’s leading heavy vehicle and machinery importer, has launched its new cutting-edge Volvo Trucks range as it reinforces its market-leading position in the Emirates. The new-generation FH, FM and FMX heavy-duty trucks have been redesigned to deliver even higher levels of productivity, class-leading safety features, as well as a more driver-friendly experience with an enhanced driver interface, interior space and overall visibility. These advanced models deliver a stronger return on range, giving users an environmental and financial saving in the process. FAMCO and Volvo Trucks have been partners in the UAE since 1978 and have established a solid relationship that extends far beyond just the initial sales cycle. With the support of the Swedish truck brand, FAMCO has invested in state-of-the-art facilities and software that works with the customer to ensure world-class levels of service, uninterrupted parts availability and, most importantly, reduced downtime for vehicles in the field. “Revealing these new trucks in the presence of members of the Volvo Trucks international team is not only an honour, but also a return to some form of normality for us at FAMCO,” said Ramez Hamdan, Managing Director of FAMCO and Commercial Vehicles. “FAMCO and Volvo Trucks truly are a team working closely together on a daily basis. And that is the secret to the success of these two brands, which then benefits our customers: bringing class-leading products to the market and providing the support and guidance our customers need, regardless of their industry or usage.” “In these challenging times, launching our new FH, FM and FMX models in the UAE has been a real team effort from everyone involved,” said Frank O’Connor, Vice President - Middle East and Turkey, Volvo Trucks International. “With a strong focus on the driver environment, safety and productivity, this new line-up will help us to deliver on our promise to be our customers’ best business partner. We can do this by, by helping them to develop the best drivers - responsible driving behaviour can help reduce emissions and fuel costs, as well as helping reduce the risk of accidents, injury and unplanned downtime, all of which will make them more competitive and profitable.” Volvo Trucks’ flagship model, the new Volvo FH is the next generation of truck designed with the driver in mind. This model features a re-imagined cab, innovative safety features and a driver-focused working environment. A key aim of the new design is to give the driver a more productive, safe and comfortable life on the road. The new generation Volvo FH combines the most successful elements from the previous FH series with smart technologies and a functional, human centric design. The result is an intelligent and sophisticated truck that helps the driver deliver outstanding performance under any conditions. The bold new look of the exterior is characterized by the signature V-shaped headlights, which have now been moved outwards to align with the feature line of the cab doors. The indicators have also been moved to the door, giving the truck both improved aerodynamics and a more confident look. The wiper panel is cleaner and slimmer while a bigger iron mark makes the new Volvo FH easily recognizable even from a distance. Moving inside the cabin is easier than ever with the new slimmer, ergonomically designed I-Shift gear selector. There is also a wide range of customization options with new fabrics and colours. The attention paid to the driver is most obvious in the updated interior working environment. The workspace is centred around a modernized dashboard, which features a fully digital 12-inch high resolution instrument display. The instrument display allows the driver to choose between four different screen views (two as standard), depending on the driving situation and the information they prefer to have displayed. An optional 9-inch side display can provide infotainment, navigation assistance, transport information and camera monitoring. The display, that is easy to reach, allows the driver to interact in numerous ways: with the intuitively positioned buttons on the steering wheel, through voice control, or directly via the touchscreen and display control panel. The all-new FH globetrotter cabin includes re-designed gear selector, spacious storage spaces, three USB slots, a 33 litre refrigerator and other features which help the driver to have a fatigue-free driving experience. To prioritise fuel saving, the trucks come with the Innovative Volvo Torque Assist feature, which help in saving fuel up to 8 per cent in a 100T application, with potential to increase this saving even further. The factory fitted cab park coolers on the FH trucks ensure that the drivers still have an AC supply even when the truck engine is shut down, thus saving customers considerable amount of fuel loss. Further safety features on the Volvo FH include downhill cruise control, which sets a maximum speed to help prevent unwanted acceleration when travelling downhill, and an option of improved Adaptive Cruise Control (ACC) that works at all speeds, even down to zero km/h. The Electronically controlled Brake System (EBS), which is a prerequisite for safety features such as Collision Warning with Emergency Brake and Electronic Stability Control, now comes as standard on the new truck. Volvo Dynamic Steering, with the safety systems Lane Keeping Assist and Stability Assist, is also available as an option. Other features like AGM batteries and Clutch able air compressor help to reduce downtime as well as increase the efficiency of the vehicle. The new Volvo FM is designed to attract drivers with a new cab and better visibility. The new Volvo FM heavy duty truck will be the ultimate workplace on wheels in all segments. The all-new redesigned cab has raised A-pillars that give it up to one extra cubic metre of space and more light. It comes with smart technology that underpins Volvo’s focus on creating the ultimate space for drivers. The exterior of the next generation Volvo FM has a new aerodynamic shape, with distinctive lines on the front and a single sleek character line sweeping the side of the all new cab. In addition, the V-shaped headlamps are positioned for optimal aerodynamics, and the larger brand identity panel and upper front grille with a new mesh pattern give the truck a bold, confident look. The Globetrotter’s new sleeper cab has been upgraded with a raised bed and improved storage possibilities that include a large storage compartment underneath the bed and an upper rear storage with LED panels in the compartment dividers. Additionally there is a 28 litre refrigerator also equipped especially for the UAE market. To move from the seat to the bed is easier than ever with a new slimmer, ergonomically designed I-Shift gear selector. Cab comfort is further enhanced through reinforced insulation that helps keep out cold, heat and noise. The interior is highlighted by a new dashboard offering more storage space, new colours and a modern dynamic display. The cluster includes a 12-inch high-resolution instrument display with a user-friendly interface where the driver can easily see important information and select between different screen views, depending on the driving situation. The instrument display, which comes ready for future updates and connected services, is designed to simplify the driver’s interactions and minimize distractions when accessing critical information To provide an economic advantage for the customer, features like Volvo Torque Assist and clutch able air compressor are equipped to save fuel and AGM batteries are added in place of conventional enhanced flooded batteries, which have excellent cycling ability and cold cranking performance. A tyre pressure monitoring system has also been added, which makes it possible for the driver to supervise the tyre pressure through the instrument display. A correct tyre pressure gives an optimal use of the tyre and leads to increased lifetime and decreased fuel consumption. The all new Volvo FMX offers an entirely new cab, increased payloads and innovative safety features that will improve customer expectation in areas such as sustainability, cost efficiency, safety and productivity. With increased front axle loads of up to 20 tonnes and the option of up to a 38 tonne bogie, the new Volvo FMX is built for the toughest conditions and most demanding assignments. The new Volvo FMX is built on an entirely new cab platform, based on Volvo’s long and successful experience of delivering robust and functional construction trucks. The completely new cab includes a front section with easily replaceable sturdy parts, headlamp protectors and new V-shaped LED headlamps. To make it easy for drivers to enter or exit, new anti-slip footsteps have been designed. The new Volvo FMX comes with increased space in the day cab and storage of up to 800 litres. Drivers also get improved visibility thanks to a lowered door line and new rear view mirrors. The visibility can be improved further by adding a camera as an option on the passenger side which provides a complementary view of the side of the truck. The interior is characterized by a new dashboard with more storage space, new colours and a modern cluster. It includes a dynamic 12-inch high-resolution instrument display with a user-friendly interface allowing the driver to immediately see relevant information and select between four different screen views, depending on the driving situation. The new FMX also comes equipped with a new traction control panel that helps the driver easily and quickly handle potentially dangerous situations, both on and off the road. The driver can gain more traction by engaging the differential locks in an easy way, by turning a knob, viewing the traction status on the instrument display at the same time. A new steering wheel with a neck tilt option offers the driver a more ergonomic driving position. The new Volvo FMX features the heaviest addition to Volvo’s chassis range – a 38-tonne bogie that allows for a Gross Vehicle Weight (GCW) of up to 58 tonnes. For particularly rough applications like mining, the Volvo FMX comes with an optional steel roof hatch with an emergency exit handle that removes the entire hatch. By designing the robust new FMX construction truck to carry more tonnes and maneuver more easily, while keeping the driver safe and comfortable, Volvo Trucks can help increase both productivity and profitability in the construction industry.

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