In 1991, the first IKEA store opened in the UAE. Following the vision of Ingvar Kamprad, founder of IKEA, who believed that anyone should be able to afford stylish, modern furniture, IKEA was here to create a better everyday life for the many people. Fast forward to 2021, the brand remains true to itself as it celebrates 30 years of being in the region. To mark the occasion, IKEA, the region’s favourite Swedish home furnishing retailer and a part of Al-Futtaim Group is introducing new home furnishing ideas, inspirations and solutions that are sustainable, affordable and functional to support the many changes that the pandemic has introduced to life at home.
Every year, IKEA connects with thousands of people all over the world to understand what makes a better life at home. This year, understanding the impact of the global pandemic on life at home became imperative. Against the turbulence of the changing world, 78% globally agreed that home became a sanctuary with living spaces that transformed into offices, schools, gyms and playgrounds. People adjusted to an entirely new way of living, with home at the heart of their lives and started spending on refreshing their homes to match it to their emotional needs.
With healthy and sustainable living becoming a part of the consumers’ lifestyle, home furnishing solutions needed to evolve. IKEA’s new products and solutions aim to inspire and enable the many people to live a better everyday life and become people and planet positive. As part of its celebration, IKEA is showcasing rooms and activities that support the new life at home introduced during the pandemic.
Commenting on its 30th birthday in the region, Vinod Jayan, Managing Director at IKEA – UAE, Oman and Egypt said, ‘’Life at home has never been more important than it is today. Home has become the place where the many spend time with family, relish a meal together, indulge in cooking new recipes and exercising. With these changes, everyone is expected to build a space to pursue hobbies, spend more time in their outdoor space and also create a cosy workspace corner. And we want to be a part of this journey. As we turn 30, we want to offer new home furnishing ideas and solutions to inspire our customers to live a better everyday life.’’
As part of its campaign, IKEA Family members who are shopping during this period in-stores or online will have a chance to enter a raffle draw to win Dhs 30,000 home makeovers. Customers will be able to select one room or multiple rooms in their homes for the makeovers. This will be complemented with IKEA interior designers assisting in selecting the ideal furniture and designing the space.
‘’We cannot think of a better way to celebrate and appreciate this milestone, than highlighting our 30 year old products as a token of memory that made IKEA people’s first choice for home furnishing in the region. We want to thank all our customers for the last 30 years and welcome them to the next 30 at IKEA.’’, Jayan added.
As part of its campaign, home furnishing products that have been in the store for the last 30 years will be treated in a special way. IKEA is allowing customers who will purchase these products in-store to customize the color of products from RAST, TERJE and range and providing free home delivery on all other products.
Across all stores in the UAE, IKEA food lovers can enjoy 30% discount on 30 treats from the Swedish Food Market and a free ice cream for every purchase of AED 30. Customers can also enjoy in-store activities such as photo opportunities with IKEA’s iconic 30 year old products, acrobat shows, product assembly challenge to win IKEA LACK side table, artistic painting of customers who spend over Dhs 500 and more.
Visit your nearest IKEA store to be a part of the celebration and create new memories. To become an IKEA Family member, please visit family.ikea.ae
For more information, please visit www.ikea.ae