IKEA REWARDS CO-WORKERS FOR ACHIEVING HIGHEST LEVELS OF CUSTOMER SERVICE COMPETENCE

IKEA rewards co-workers for achieving highest levels of customer service competence

FEBRUARY 29, 2016

IKEA has conducted a new award programme for customer service competence named ‘Samya and Mustafa Awards’, in which all co-workers at IKEA Dubai Festival City were assessed on their competence in the five key stages of customer service: smile, greet, approach, engage, and farewell.

Following daily assessment by duty managers, the scores of over 1,960 assessments conducted during a six month period were combined with mystery shopping results as well as customer assessments. Co-workers scoring 100 per cent in the assessments and who scored highly in the other areas were put forward for recognition.

An award ceremony was held at IKEA Dubai Festival City on 12th January, attended by over 100 co-workers. The winners received certificates of appreciation presented by Helle Palmans, General Manager HR, IKEA, Justin Roberts, Customer Relations and Operations Manager and Ricardo Pinheiro, Store Manager, IKEA Dubai Festival City. Each winner also received a ‘Samya and Mustafa’ badge in acknowledgment of their achievement.

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