SRT

FCA’s Street and Racing Technology (SRT_®) brand uses a successful product development formula featuring five proven hallmarks – awe-inspiring powertrains; outstanding ride, handling and capability; benchmark braking; aggressive and functional exteriors and race-inspired high-performance interiors – to remain true to its performance roots.

The SRT lineup features vehicles that are world-class performance contenders and include the latest in safety technologies and creature comforts, such as segment-first TorqueFlite eight-speed automatic transmissions.

The SRT range in the UAE includes the Chrysler 300 SRT, Dodge Challenger SRT8 392, Dodge Charger SRT8 and Jeep_® Grand Cherokee SRT plus the SRT flagship Viper, as well as the world’s most powerful muscle cars – the 707hp 6.2-litre supercharged Dodge Charger and Challenger Hellcats, which take performance to an entirely new level.

Trading Enterprises, which has over four decades of automotive experience, is the exclusive official distributor of SRT vehicles in the United Arab Emirates.

The company has invested heavily in facilities and systems to maximise customer convenience and service, and today operates a network of modern showrooms, workshops and parts outlets across the UAE, with comprehensive sales and after-sales operations existing in all seven emirates.

All of Trading Enterprises’ service centres offer world-class service, and the company is constantly enhancing the infrastructure of the service centres, all of which are manned by staff that are trained to demanding factory standards and fully equipped with the latest machinery and equipment required to maintain vehicles in line with manufacturer standards so that customers receive the very highest level of after-sales service.

Sales of SRT vehicles continue on a strong upward growth curve, reflecting the introduction of exciting new models that feature highly advanced technology, powertrains and transmissions that combine to deliver blistering performance and unparalleled driving excitement.